META & GOOGLE ADS

Ads that pay you back.

4+ years running paid ads at agency scale. Real budgets, real clients, real accountability.

4+
YEARS OF EXPERIENCE
7+
CLIENTS AT A TIME
$25k+
MONTHLY BUDGETS
39x
ROAS ACHIEVED
ECOMMERCE STRATEGY

Your customers are on both.
Your ads should be too.

Google and Meta are not competing bets. They are two halves of the same funnel. One creates demand, the other captures it.

META ADS
Facebook + Instagram
Creates demand. Reaches people who are not searching yet.

Cold audiences matched to your best customers. Interest and behavior targeting. Advantage+ Shopping for proven products, manual campaigns for new launches. Tight retargeting windows for cart abandoners.

HOW I DO IT DIFFERENTLY
+Server-side CAPI tracking, not just pixel
+Separate campaigns by audience temperature
+Creative testing with a real rotation system
GOOGLE ADS
Search + Shopping + pMax
Captures demand. Reaches people already looking for you.

Shopping campaigns for product visibility. Performance Max across Search, Display, YouTube, Gmail, and Maps. The entire Google inventory, without the chaos of a poorly configured account.

HOW I DO IT DIFFERENTLY
+Asset groups structured by product category
+Branded Search excluded from pMax to protect efficiency
+Feed audited and cleaned before anything goes live
HOW THEY WORK TOGETHER

Meta surfaces you to cold audiences and builds a retarget pool. Google captures the high-intent searches that Meta warmed up. Both platforms share conversion data so each gets smarter faster. That feedback loop is what most brands miss when they run them separately.

ECOMMERCE SCENARIO
How one customer finds you, leaves, and comes back to buy.
Composite example
DAY 01
META AD
Sees your ad. Clicks. Looks around.
Doesn't buy. Leaves. But Meta tags them as a site visitor and your CAPI logs the visit.
DAY 03
GOOGLE SEARCH
Searches the product category.
High intent. Your Shopping ad is at the top. They click, browse again, still don't commit. Two touchpoints now.
DAY 05
META RETARGET
Sees the exact product they browsed.
Dynamic ad shows their specific product. Personalized. Timed right. Third touch. The algorithm is warming up on them.
DAY 07
PURCHASE
They buy. Both platforms learn.
The conversion feeds back to Meta and Google. Both now know what a buyer looks like. Every future dollar works harder.
None of this works if you're only running one channel. The loop only closes when Meta and Google are talking to each other through your conversion data.
Set this up for my ecommerce brand →
FOR SERVICE BUSINESSES

Most businesses run one Google ad type and wonder why the phone is quiet.

HVAC, roofing, plumbing, tree service, landscaping. There are three ad types that work together. Most businesses only run one. Here is what you are missing and why it matters.

AD TYPE 01
Local Services Ads
Pay per verified lead

Appears above everything else on Google, including regular ads. You only pay when a real lead contacts you directly through the listing. Not per click. Per actual lead call or message.

BEST FOR
Businesses that need urgent, high-intent leads fast. If someone searches "tree removal near me" right now, this is how you get that call.
AD TYPE 02
Branded Search
Protect your name

When someone searches your business name to find your number, a competitor can outbid you and steal that lead. Branded Search costs very little and closes that gap permanently.

BEST FOR
Any established business with word-of-mouth or existing marketing. You've already earned the referral. This ensures you close it.
AD TYPE 03
Performance Max
Build awareness before they search

Runs across YouTube, Gmail, Maps, and Display simultaneously. When someone's AC breaks and they search for help, pMax is the reason they already recognize your name from YouTube last week.

BEST FOR
Building top-of-funnel so LSA and Search have warm audiences to convert. Does not work well on its own. Works exceptionally well alongside the other two.
THE FULL STACK
LSA catches buyers
High-intent searches. People ready to call right now.
+
Branded Search protects
Captures warm leads who already know your name.
+
pMax warms the market
Keeps your name in front of your service area constantly.
Most service businesses hold one position on Google. Running all three means you own more of the page, stay top of mind longer, and convert a higher share of the leads your competitors are also chasing.
Build the full stack for my business →
WHAT'S INCLUDED

What I actually do for your account.

Account build & tracking setup

Every engagement starts with a clean foundation. Properly structured campaign architecture, verified conversion tracking (server-side where needed), and a Pixel or CAPI setup that fires correctly. Bad tracking is the root cause of most underperforming accounts.

Creative strategy & copy

I tell you exactly what creative to produce and why. based on what the data says works for your audience, not what looks good in a deck. All ad copy is written by me, in your voice: headlines, descriptions, callouts, and any landing page microcopy holding back your conversion rate.

Ongoing optimization & management

Weekly account reviews: budget pacing, bid adjustments, audience pruning, creative rotation, and negative keyword hygiene. I'm watching your account daily. If something breaks or a campaign starts spending inefficiently, you'll hear from me before it becomes a real problem.

Reporting that makes sense

A live dashboard with the metrics that matter. ROAS, CPA, conversion rate, impression share. plus a monthly written summary explaining what moved, what didn't, and what's changing next. No vanity metrics. No 30-slide decks. Just clarity.

Ready to stop guessing?

Tell me what you're running now and I'll tell you exactly what's wrong with it.

Book a call →